Displaying posts tagged with

“Sensory Marketing”

Mar
22
2010

Geolo Capital’s John Pritzker has a Brilliant New Vision for Carmel Valley Ranch Resort


 . . . this place is magical                                                   - John Pritzker     Over the course of a perfect summer day last year, the transcendent beauty of Carmel Valley Ranch Resort  became the creative inspiration for John Pritzker’s all-together-different resort concept.  If nature can seduce a man straight through to his heart, then seduce it did.  For at  some point during his potential [...]

Mar
19
2010

Using Scent Research To Elevate Mood In The Home


    (Video from Scent Worldwide Expo)   Scent research is among the most fascinating areas of marketing and behavioral research to emerge in decades.  In one landmark scent study, conducted in Japan during the 1980′s, researchers infused work environments with a citrus scent and then measured changes in productivity. What they discovered is that ‘citrus’ scented workplaces increased [...]