In what is considered a ‘normal’ real estate market, sellers can expect an almost seamless transaction process. Buyers’ choices are, after all, somewhat limited, which can make their decision process on what particular property to purchase a rather uncomplicated one. And, of course, in a full-out sellers market, sellers enjoy additional leverage because buyers are often forced [...]
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Marketing Real Estate in a Recession
No Need To Fire Up The FMRI’s: Austerity is The New Black Back in 2005, at the peak of the housing bubble, there were plenty of newly minted status conscious consumers, wearing Prada, driving Mercedes’ and acquiring chichi little dogs they named either Chanel or Versace. Of course, nobody was more thrilled by the inexhaustible ‘wants’ of [...]