(Video from Scent Worldwide Expo) Scent research is among the most fascinating areas of marketing and behavioral research to emerge in decades. In one landmark scent study, conducted in Japan during the 1980′s, researchers infused work environments with a citrus scent and then measured changes in productivity. What they discovered is that ‘citrus’ scented workplaces increased [...]
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Marketing Real Estate in a Recession
No Need To Fire Up The FMRI’s: Austerity is The New Black Back in 2005, at the peak of the housing bubble, there were plenty of newly minted status conscious consumers, wearing Prada, driving Mercedes’ and acquiring chichi little dogs they named either Chanel or Versace. Of course, nobody was more thrilled by the inexhaustible ‘wants’ of [...]