The Accidental Realtor

  Occupancy odors are inevitable in the built environment. Each home has its own unique “signature” scent, derived from pets, people, food, detergents, fibers, moisture, etc. Smells can elicit both positive and negative emotional reactions that are either consciously recognized or subliminally felt. Memories are evoked and associations are drawn with each inhalation. In fact, research by [...]