Imagine that you have just finished preparing your house for sale, e.g.: you maxed out its curb appeal; the place is absolutely immaculate; you’ve decluttered and depersonalized; infused the space with natural elements, appropriate scents and subtle lifestyle vignettes. In fact, it looks and smells so good that you would consider keeping the place if you had that option. And then it happens: [...]
Mar
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2010
7
2010
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2010
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2010
Freakonomics Looks Into Real Estate Ad Words
Careful: Some Words Are Equity Killers The following is a passage from the book Freakonomics, by economist Steven D. Levitt and bestselling co-author Stephen J. Dubner. Here is their insightful and delightfully irreverent blog . “An analysis of the language used in real-estate ads shows that certain words are powerfully correlated with the final sale price [...]