Staging is the essential foundation from which your home’s marketing plan begins. Just as pricing your property too high could render your listing dead on arrival, so too will a poorly executed marketing plan. Staging isn’t exactly rocket science but there is quite a bit of science involved when staging is done correctly. We begin inside the [...]
Mar
5
2010
5
2010
Dec
9
2009
9
2009
Paranoid Buyer Agents Group FEARS Home Staging
The National Association of Exclusive Buyer Agents finds staging so dangerous that it has published a “know your enemy” list with the names of the extraordinary marketers in the forefront of the staging profession. What is so dangerous about staging? According to a paper published by the buyer agents trade group, staging results in (gasp) [...]