Displaying posts filed under

Marketing

Mar
7
2010

Bad Photography Can Render Your Listing Dead on Arrival


  Imagine that you have just finished preparing your house for sale, e.g.: you maxed out its curb appeal; the place is absolutely immaculate; you’ve decluttered and depersonalized; infused the space with natural elements, appropriate scents and subtle lifestyle vignettes. In fact, it looks and smells so good that you would consider keeping the place if you had that option.  And then it happens: [...]

Mar
5
2010

Essential Home Staging Techniques


   Staging is the essential foundation from which your home’s marketing plan begins.  Just as pricing your property too high could render your listing dead on arrival, so too will a poorly executed marketing plan.  Staging isn’t exactly rocket science but there is quite a bit of science involved when staging is done correctly.  We begin inside the [...]