Displaying posts filed under

Marketing Mistakes

Dec
15
2009

Real Estate Marketing Mistakes: Bad Photography Is Not Artistic Expression


Fisheye and wide-angle lens barrel distortion has no place in real estate photography.  However, if this photograph is truly depicting a bowed window between two warped cabinets, over a curved countertop and sink, located in an off-horizontal dark kitchen, then I apologize.   

Dec
15
2009

Real Estate Marketing Mistakes: Potential Buyers Are Psychic, Right?


Agents quite often highlight community attributes, such as a swimming pool, tennis courts or hiking trails, without clearly identifying that the images are not a part of the property that is for sale. Area lifestyle imagery is part and parcel to great marketing. However, it is essential for agents to spend a few seconds overlaying descriptive copy [...]