Real Estate Marketing Mistakes: Potential Buyers Are Psychic, Right?


Agents quite often highlight community attributes, such as a swimming pool, tennis courts or hiking trails, without clearly identifying that the images are not a part of the property that is for sale. Area lifestyle imagery is part and parcel to great marketing. However, it is essential for agents to spend a few seconds overlaying descriptive copy on top of any images that are not a part of the property that is for sale.

 

condo mystery pool copy

condo pool copy 2

Leave a Reply